As a creative professional and a creative person, I spend a lot of time thinking about what it means to be creative in online spaces. Speed matters, but so does originality, quality, and authenticity. For me, that looks like creating content I want to see on my personal accounts, and trying to find inroads to explore human moments when I create content in professional spaces.
Video projects I’ve created for myself focus on building an authentic connection with the audience, like these day-in-the-life video I created in collaboration with UCBurgh and a local improv team, Fool Moon, to promote their original improv shows.
This also means telling stories through a variety of channels, like the essay I wrote for Pittsburgh’s Public Source, where I explore the improv community and what it means to be apart of something larger than yourself, all while sharing the joy of what the community produces with this audience.
And on social media, this can mean adapting quickly to new content strategies, like pulling back on video in favor of carousels or graphic content if it turns out that’s performing better, and being able to rethink content strategies to align with what’s actually working. Take, for example, some of the campaigns I’ve done for Pitt Digital’s Instagram page, which supports a variety of content types, but always keeps a focus on making as much value for our audience as possible.
